Allstate "In High Gear" Virtual Reality

NEXT/NOW created a bespoke event VR application that allowed riders to select one of two more classic motorcycle routes in the country: the infamous Pacific Coast Highway and the scenic Needles highway through South Dakota. The experience begins as riders mount an actual 2018 Indian brand motorcycle and don a pair of HTC’s best in class, Vive headset. Steering the actual bike and squeezing the throttle engaged the game, while Electric fans were attached to the front of the bike and changed the wind pressure corresponding to the speed of the bike